Visual design and visual hierarchy are important things to take into consideration when design e-learning. Bad visual design e.g. too much information, wrong use of colour, too much animation/sound etc, can have a negative effect on the learner and the information or message that is trying to be conveyed can be lost. Visual hierarchy, how a page is logically organised, also affects the learning experience. If page layout, text, spacing, headings etc are organised logically, then the reader will be able to systematically follow the information and the content. Bad visual hierarchy can create confusion for the learner.

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