An article that recently caught my attention was on the Workforce website and titled ”Chief Blogging Officer Catching on with Corporations” http://www.workforce.com/section/00/article/25/50/77.html.
While it was the title that initially caught my eye, upon reading the article I discovered that not only is it about the technology of blogging but it is about when and where to use blogging and how to market it and use it for the correct purpose in modern organisations today, in particular Fortune 500 companies. It suggests that many people and companies are taking the approach of “We must start using this technology now!” without first researching on their clients and customers and communities and finding out what they want.
Essentially, it says while blogging can be an excellent tool to use, companies and orgnaisations should view blogging as a social media concept that can be used to benefit their brand. It just goes to show that tools such as blogging that we use now in a social and learning context today are now being used in a community engagement context within organisations. Who would’ve thought?!
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